WHY DO WE SELL FRAMES?
Launched in 2023, our frames division is the newest within LatAm Optical, created in response to demand from our small and large optical clients across Latin America.
Did you think frames weren’t really that important?
What could be better than a pair of frames that fit perfectly, not only on the face but also with each of your customers’ personalities?
Beyond simply holding our lenses in a comfortable position, frames serve a symbolic function: they constantly communicate a message to everyone who sees us about who we are.
Rimless frames speak to transparency, discretion, and elegance, while others, colorful, rounded, and thick, convey a message of power and dominance. Often, this message is artificial, contrived, but what truly matters here are the intentions.
Thus, your most timid customers, at specific moments in their lives, will dare to wear a fashionable or extravagant frame, aiming for transformation, a change of pace, or even a shift in era. Other customers, bold in the past, may seek more modest frames in their mature years, striving for stability or a “normal life.”
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We offer fashion frames (Agatha Ruiz, Christian Siriano), sports frames (Alpine, Festina), children’s frames (Playmobil), unbreakable frames (Usual), and eco-friendly frames (Eco Eyewear)—frames that express all personalities, in every material, and for all stages of life.